Privacy Policy
Privacy Policy
Effective Date: October 19, 2024
Last Updated: October 19, 2024
At Avansta Marketing Limited, your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. It outlines your rights concerning your personal data and how we meet legal obligations under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other relevant privacy laws.
By using our website or services, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree, please discontinue use of our website and services immediately.
1. Definitions
For clarity, certain terms used in this Privacy Policy are defined as follows:
"Personal Information": Refers to any information about an identifiable individual, including but not limited to name, address, email address, phone number, and payment information.
"Non-Personal Information": Refers to any information that cannot identify you as an individual, such as aggregated data, browser type, or IP address.
"Processing": Refers to any operation performed on personal information, including collection, storage, use, or disclosure.
"Cookies": Refers to small data files placed on your device when you visit a website, which allow the website to recognize your device on future visits.
2. Information We Collect
We collect both personal and non-personal information from our users to operate our business effectively, provide our services, and improve user experience. The types of information we collect include, but are not limited to:
Personal Information:
Contact Information: Full name, email address, mailing address, phone number, job title.
Account Information: Username, passwords, and other login details.
Transactional Information: Billing address, payment information (credit card details, bank account number), and purchase history.
Communication Data: Preferences for receiving marketing from us and your communication preferences.
Identifiers: Unique identifiers like your IP address, browser settings, and device details.
Non-Personal Information:
Technical Information: Information about your device, browsing actions, and usage patterns. This can include browser type, operating system, device type, IP address, internet service provider (ISP), and date/time stamps.
Cookies and Tracking Data: Data collected via cookies and similar technologies to monitor your activity on our website (e.g., pages visited, time spent on the site).
3. How We Collect Information
We collect your personal and non-personal information in several ways, including:
Direct Collection:
Forms and Applications: When you fill out forms on our website (e.g., contact forms, newsletter sign-ups, or product orders), we collect the data you provide.
Account Registration: When you create an account or profile on our website, we collect personal details necessary to maintain your account.
Correspondence: When you communicate with us via email, phone, or other means, we may store those communications to address your requests or inquiries.
Automated Collection
Cookies: We use cookies and similar tracking technologies (e.g., web beacons, tags, and scripts) to collect data about your interactions with our website.
Analytics: We use third-party analytics tools such as Google Analytics to track and analyze website traffic, user behaviour, and trends. These tools collect information such as IP address, geographic location, and browsing activity.
Third-Party Collection
Social Media and Third-Party Logins: If you choose to connect your account via social media platforms or third-party services (e.g., Facebook, Google), we may receive additional information from those services based on their privacy policies and your account settings.
Third-Party Services: We may use third-party vendors to support our operations (e.g., payment processors, customer support services), which may collect data on our behalf.
4. How We Use Your Information
We use the personal information we collect for a variety of legitimate business purposes, including to:
Provide and Manage Services: To process orders, manage accounts, and deliver the services you request.
Communications: To send you transactional communications related to your account, inquiries, and service updates.
Marketing: With your consent, we may use your contact information to send you newsletters, promotions, and relevant marketing materials.
Improvement of Services: To monitor and analyze trends, usage, and activities on our website, improving the user experience and our service offerings.
Personalization: To customize your experience, including offering personalized content, product recommendations, and targeted advertisements based on your preferences.
Compliance: To comply with legal obligations, such as fulfilling contractual obligations, maintaining records, and responding to government requests.
5. Legal Basis for Processing Information
Under Canadian law (PIPEDA), we process personal information based on the following lawful grounds:
Consent: We rely on your express or implied consent to collect and process your personal information.
Contractual Necessity: We process your information when necessary to fulfill a contract or provide the services you have requested.
Legal Obligations: We may process your data when required to comply with a legal obligation.
Legitimate Interests: We process data to pursue our legitimate business interests, such as improving our services and understanding user preferences, provided that your privacy rights do not override these interests.
6. How We Share Your Information
We do not sell your personal information. However, we may share your information with third parties in the following circumstances:
Service Providers: We may share personal information with trusted third-party service providers who assist us in operating our website, conducting business, or providing services on our behalf (e.g., payment processors, web hosting companies, analytics services).
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
Legal Obligations: We may disclose your information to law enforcement or other governmental agencies if required to do so by law or in response to valid legal requests (e.g., subpoenas or court orders).
7. Security of Your Information
We take reasonable precautions to protect the personal information we collect and maintain. Security measures include, but are not limited to:
Encryption: We use secure encryption methods (such as SSL) to protect sensitive information during transmission.
Access Controls: We restrict access to personal information to employees and contractors who need the information to perform their job functions.
Regular Monitoring: We regularly monitor our systems for vulnerabilities and potential breaches.
While we strive to protect your personal data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Cookies and Similar Technologies
We use cookies and similar tracking technologies to track user activity on our website and store certain information. This helps us enhance your user experience, analyze trends, and track marketing efforts.
Types of Cookies We Use
Essential Cookies: Necessary for the website to function properly (e.g., session management, security).
Analytical Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
Marketing Cookies: Track your browsing activity to deliver targeted advertising.
You can control and disable cookies through your browser settings, but doing so may limit certain functionalities of our website.
9. Accessing, Updating, and Deleting Your Information
You have the right to access the personal information we hold about you and request corrections or deletions. To exercise these rights:
Access Requests: Contact us at hello@avansta.com to request a copy of your personal information.
Corrections: You can request that we correct inaccurate or incomplete personal information.
Deletion Requests: In certain circumstances, you may request that we delete your personal information, subject to legal or contractual obligations.
We will respond to your requests within a reasonable timeframe and comply with applicable laws.
10. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including complying with legal, accounting, or reporting requirements. Once your personal information is no longer necessary for these purposes, we securely dispose of it.
11. International Data Transfers
Your personal information may be transferred to—and maintained on—servers located outside of your province, country, or other governmental jurisdiction where privacy laws may differ. By providing us with your information, you consent to such transfers.
12. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites, and we encourage you to read their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Any changes will be posted on this page, and we will update the “Last Updated” date. We encourage you to review this policy regularly to stay informed about how we are protecting your personal data.
14. Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:
Avansta Marketing Limited
Calgary, Alberta
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