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WIX Site Speed Optimization - 12 Steps to Boost Your Site's Performance

Writer's picture: Vladyslav BendasyukVladyslav Bendasyuk

When we realized our WIX website wasn’t performing as well as it could, we decided to take action. Through a series of optimizations, we improved our Google PageSpeed Insights score by 30 points!


In this blog, we’ll share exactly how we did it and how you can apply these strategies to speed up your website with WIX.


Site speed is one of the most critical factors for user experience and conversions. If your website is slow, you’re likely losing visitors—and potential customers—before they even see what you have to offer.

Whether you’re a small business owner, a marketer, or a web designer, these tips will help you speed up your website with WIX and achieve better results.


A fast website is just one piece of the puzzle when it comes to building a successful online presence. For more tips on growing your business online, check out our guide on How to Build Your Business’s Online Presence.


As you work on optimizing your website for speed, consider taking a deeper look by using our complete website audit checklist to enhance your site's overall performance.


Infographic titled "Wix Site Speed Optimization" with 12 steps, including using compressed images, SVG files, and limiting animations.


Table of Content

Fundamentals of Site Speed

Site speed refers to how quickly your website loads for visitors. It’s measured in seconds, and even a one-second delay can impact user experience and conversions.


Google PageSpeed Insights provides a score out of 100, with higher scores indicating better performance. Here’s what’s considered a good site speed score:


90 - 100: Excellent


70 - 89: Good


50 - 69: Okay (but needs improvement)


0 - 49: Poor (needs improvement)


Our goal was to move from the “poor” range to “Good,” and we succeeded by focusing on a few key areas.



What WIX Offers for Site Speed Optimization by Default

WIX is known for its user-friendly interface and drag-and-drop functionality, but it also includes several built-in features to help improve site speed. Here’s what WIX offers by default:



Lazy Loading

WIX automatically enables lazy loading for images and other media. This means that images only load when they come into the user’s viewport, reducing initial page load time and improving performance.



Global Servers

WIX uses a global Content Delivery Network (CDN) to serve your website’s content from servers located closest to your visitors. This reduces latency and ensures faster load times, no matter where your audience is located.


While these features are helpful, they’re just the starting point. To truly optimize your WIX site speed, you’ll need to take additional steps.




Website performance report showing scores: Performance 75, Accessibility 92, Best Practices 96, SEO 92. Includes a mobile site preview.

GTmetrix report showing an "A" grade, 93% Performance, 90% Structure, 1.2s Largest Contentful Paint, 167ms Total Blocking Time, 0.01 Cumulative Layout Shift.


Our Google PageSpeed Insights Results

Before diving into the specifics, here’s a look at our Google PageSpeed Insights results after optimization:


As you can see, we achieved a significant improvement in both desktop and mobile scores. Now, let’s break down the fundamentals of site speed and how you can replicate these results.



Just a Few Things to Takeaway

While optimizing your WIX site speed, keep these key points in mind:


Web Builders Will Always Have “Slow” Site Speeds

Compared to custom-coded websites, web builders like WIX may have slightly slower speeds due to their drag-and-drop nature. However, with the right optimizations, you can still achieve excellent performance.


Site Speed is for Conversions, Not Just SEO

While site speed does impact SEO, its primary importance lies in user experience and conversions. A faster site keeps visitors engaged and reduces bounce rates.


Pie chart on dark background with red, grey segments showing 53%. Text: "53% of mobile users abandon a website if it takes longer than 3 seconds to load." Avansta logo.

Poor Performance Will Kill Your Website

Trust us, we know. Before optimizing, our website’s slow speed was hurting our conversion rates. Studies show that 53% of mobile users abandon a site if it takes longer than 3 seconds to load. Don’t let poor performance hold your business back.


Improving your WIX site speed doesn’t have to be complicated. By leveraging WIX’s built-in features, you can achieve significant improvements. Our WIX site speed optimization efforts not only boosted our Google PageSpeed Insights score by 30 points but also improved our conversion rates and user experience.

If you’re ready to make your WIX website faster, start with the steps outlined in this guide. Remember, site speed is an ongoing process—regularly monitor your performance and make adjustments as needed. Your visitors (and your bottom line) will thank you!



1. Compressed WebP Image Files

When it comes to WIX site speed optimization, one of the most impactful changes you can make is optimizing your images. Images are often the largest files on a webpage, and if they’re not properly optimized, they can significantly slow down your site.


While basic optimization involves using JPEG instead of PNG (since JPEG files are smaller), there’s an even better way to optimize images without sacrificing quality: WebP image files.


Image shows a comparison of file sizes for PNG, JPEG, WebP (uncompressed and compressed) with mountain images. Text: "How Much Can Image Compression Save You?"

Why WebP is the Best Format for Images

WebP is a modern image format developed by Google that provides superior compression compared to JPEG and PNG.


WebP images are typically 25-35% smaller than JPEGs and PNGs, which means faster load times for your website. Despite the smaller file size, WebP maintains excellent image quality, making it ideal for both photos and graphics.


By switching to WebP, you can significantly reduce your website’s load time while keeping your images looking sharp and professional.



How to Convert Images to WebP

Converting your images to WebP is easy, and you don’t need to be a tech expert to do it.


Use a Free Image Conversion Tool

We recommend using this free image file conversion tool to convert JPEG, PNG, or any other image files to WebP. Simply upload your image, select WebP as the output format, and download the optimized file.


Once your images are converted, upload them to your WIX media library and replace the old JPEG or PNG files on your site.


This simple change can make a big difference in your site’s performance.



Compressing Images for Even Better Results

While converting to WebP is a great start, you can take optimization a step further by compressing your images. Compression reduces file sizes even more, which can further improve WIX site speed. However, it’s important to strike a balance between file size and image quality. Here’s how to do it:


Use a Free Image Compressor

We recommend this free image compressor to shrink your image files. It’s easy to use and allows you to adjust the compression level to find the perfect balance.


After compressing, review your images to ensure they still look good on your site. Some images may lose quality if compressed too much, so it’s best to test and adjust as needed.


Then replace your existing images with the compressed versions and monitor your site’s performance.





2. SVG Icon Files

When it comes to speeding up your WIX website, every detail matters—including the icons you use. Icons are a great way to enhance your site’s design and usability, but if they’re not optimized, they can slow down your site. That’s where SVG (Scalable Vector Graphics) files come in.


Icons may seem like a small detail, but they can have a big impact on your site’s performance. By using SVG icons, you can reduce file sizes, improve load times, and create a better experience for your visitors.


This is especially important for WIX websites, where optimizing every element is key to achieving fast and responsive performance.


In this section, we’ll explain why SVG icons are the best choice for your WIX site, where to find them, and how to use them effectively to increase WIX website speed.


Website showcasing various SVG icon categories: Icons, Interface Icons, Animated Icons, Stickers. Includes colorful sample icons below.

Why Use SVG Icons?

SVG icons are a game-changer for website performance and design. SVG files are typically much smaller than PNG or JPEG files, which means faster load times for your site.


Unlike raster images (like PNG or JPEG), SVG icons are vector-based. This means they can be scaled to any size without losing quality, making them perfect for responsive design.


SVG icons look sharp on all devices, including high-resolution screens like Retina displays. By switching to SVG icons, you can improve your site’s performance while maintaining a polished and professional look.



Where to Get SVG Icons

Finding high-quality SVG icons is easier than ever. Here are some great free icon library resources to get started:



How to Convert Icons to SVG

If you already have icons in PNG or JPEG format, you can easily convert them to SVG using a free online tool. Here’s how:


Use an SVG Converter

We recommend this free SVG converter to transform your existing icons into SVG format. Simply upload your PNG or JPEG file, and the tool will generate an SVG version.


Once converted, ddd the SVG icons to your WIX media library and replace the old PNG or JPEG icons on your site.


By following these steps, you can speed up your WIX website and create a more polished and professional design.



3. Page Length

When it comes to optimizing WIX website speed, one often-overlooked factor is page length. How long your pages are—both in terms of content and scrolling—can have a significant impact on load times and user experience.


But what’s the ideal page length? How can you balance content richness with performance?

Page length is a critical factor in how to increase website speed on WIX. By optimizing your pages for both content and performance, you can create a better experience for your visitors and improve your site’s overall speed.


Remember, a fast-loading website isn’t just about technical optimizations—it’s also about delivering content in a way that’s efficient and user-friendly.


In this section, we’ll explore how page length affects your site’s speed and provide tips to increase website speed on WIX without sacrificing quality.


Text on webpage length categories: Short (<500 words), Medium (500-1,500), Long (1,500+). Emphasis on user engagement and loading speed.

What is the Ideal Page Length?

There’s no one-size-fits-all answer to the ideal page length, as it depends on your website’s purpose and audience. However, here are some general guidelines to consider:


Short Pages (Under 500 Words)

Ideal for simple landing pages, contact pages, or pages with a single focus. Shorter pages load faster and are easier for users to digest.


Medium Pages (500-1,500 Words)

Great for blog posts, product pages, or service descriptions. These pages provide enough detail to engage users without overwhelming them.


Long Pages (1,500+ Words)

Best for in-depth guides, case studies, or resource hubs. While longer pages can be valuable, they require careful optimization to avoid slow load times.


The key is to strike a balance between providing enough content to engage your audience and keeping your pages lean enough to load quickly.



How Page Length Affects WIX Website Speed

Longer pages often mean more elements—like images, videos, and scripts—that need to load. This can slow down your site, especially if those elements aren’t optimized.


More Content = More Resources

Longer pages typically include more images, videos, and interactive elements, all of which require additional resources to load.


Increased Scrolling

Pages that require a lot of scrolling can feel slower to users, even if the actual load time is fast.


If multiple long pages are loading slowly, it can create a poor overall experience for visitors.


To optimize WIX website speed, it’s important to manage page length and ensure all elements are optimized for performance.



Recommendations to Optimize Page Length for Speed

Here are some practical recommendations to balance page length and performance:


1. Break Content into Sections

If you have a long page, break it into smaller, digestible sections with clear headings. This not only makes the content easier to read but also reduces the perception of slow loading.


For example, use collapsible sections or tabs to organize information without overwhelming the user.



2. Break Down Long Webpages into Multiple Pages

Consider splitting very long pages into multiple, shorter pages. For instance, if you have a comprehensive guide, divide it into chapters or sections, each with its own page. This reduces the amount of content that needs to load at once and improves overall site speed.



3. Use CMS Dynamic Pages

If your WIX site uses a CMS (Content Management System), leverage dynamic pages to manage content more efficiently. Dynamic pages allow you to reuse templates and load content dynamically, which can reduce page load times and improve performance.



4. Follow Best Practices for Site Speed Optimization

Throughout this blog, we’ll cover best practices for how to increase website speed on WIX, such as optimizing images, using lazy loading, and minimizing custom code. Apply these strategies to ensure your pages load quickly, regardless of their length.



5. Limit Heavy Elements

In the next chapter, we’ll dive deeper into how to limit heavy elements like large images, videos, and third-party scripts. These elements can significantly slow down your site, so it’s important to use them sparingly and optimize them for performance.


By following these recommendations, you can optimize WIX website speed and create a better experience for your visitors.



4. Limit Heavy Elements

When it comes to optimizing WIX website speed, one of the most effective strategies is to limit heavy elements on your pages. Heavy elements—like large images, videos, complex animations, or JavaScript-heavy features—can significantly slow down your site, especially if they’re all crammed onto a single page.


In this section, we’ll explore how to identify and reduce heavy elements to make your WIX website faster and improve overall performance.


Icon of documents with arrow on gray background. Text: "What are Heavy Elements?" discussing website optimization. Red corner with "AVANSTA".

What Are Heavy Elements?

Heavy elements are any components on your webpage that require a lot of resources to load. These can include:


Large Images or Videos

High-resolution images or videos that haven’t been compressed.


Complex Animations

JavaScript or CSS animations that require significant processing power.


Third-Party Scripts

Embedded widgets, social media feeds, or analytics tools add extra load time.


Repeater Elements

Features like pricing tables or galleries that repeat multiple elements on a single page.


While these elements can enhance your site’s design and functionality, they can also slow it down if not managed properly.



How Heavy Elements Affect WIX Website Speed

Heavy elements can have a major impact on your site’s performance. Each heavy element adds to the total size of your webpage, making it take longer to load.


To make your WIX website faster, it’s essential to identify and limit these heavy elements. Limiting heavy elements is one of the most effective ways to make your WIX website faster.



Recommendations to Limit Heavy Elements

Here are some practical recommendations to reduce heavy elements and improve your WIX website speed:



1. Simplify Complex Features

If you have a webpage with a complex feature—like a pricing table or a repeater element—consider simplifying it. For example:

  • Reduce the number of rows or columns in a pricing table.

  • Limit the number of items displayed in a repeater gallery.

  • Use pagination or “load more” buttons to break up content.



2. One Key Feature Per Page

Instead of packing multiple heavy features onto a single page, try spreading them out. For example:

  • Create separate pages for each major feature or section.

  • Use clear navigation to guide users between pages.


This approach reduces the load on any single page and makes it easier for your site to perform well.


Panda eating bamboo on a website promoting image compression. Features bamboo, sky background, and text about optimizing images for faster sites.

3. Optimize Media Files

Heavy images and videos are common culprits of slow load times. Here’s how to optimize them:

  • Compress images using tools like TinyPNG or convert them to WebP format.

  • Host videos on external platforms like YouTube or Vimeo and embed them on your site.



4. Minimize Third-Party Scripts

Third-party scripts, like social media widgets or analytics tools, can add unnecessary weight to your site. To reduce their impact:

  • Only include scripts that are absolutely necessary.

  • Regularly audit your scripts and remove any that aren’t adding value.



5. Test and Monitor

Use tools like Google PageSpeed Insights or WIX’s built-in speed analyzer to identify heavy elements on your site. Regularly test your pages and make adjustments as needed to improve WIX website speed.


By following these recommendations, you can make your WIX website faster and improve overall performance.



5. Get Rid of Unnecessary Elements & Sections

When it comes to speeding up your WIX website, one of the simplest yet most effective strategies is to remove unnecessary elements and sections. Over time, websites can accumulate hidden or unused elements that take up valuable resources and slow down performance.


In this section, we’ll show you how to identify and eliminate these unnecessary components to improve WIX site speed and create a cleaner, faster website.



Why Unnecessary Elements Slow Down Your Site

Every element on your webpage—whether it’s a text box, image, button, or section—requires resources to load. Even if an element is hidden or not visible to users, it can still impact your site’s performance.


Extra elements add to the total size of your webpage, making it take longer to load. Additionally, hidden or unused elements can clutter your site’s code, making it harder for browsers to render the page efficiently.


By removing unnecessary elements, you can speed up your WIX website and create a smoother experience for your visitors.



How to Identify Unnecessary Elements

WIX makes it easy to identify and remove unnecessary elements using the Layers Panel. Here’s how to do it:


Open the Editor

Log in to your WIX account and open the editor for your website.


Image editing interface with a green background, features a food photo and red wine on a table. Text includes "ENTER A FLAVOURS."

Access the Layers Panel

Click on the Layers Panel (usually located on the left side of the editor). This panel shows all the elements and sections on your current page.


Review Elements

Scroll through the list and look for elements or sections that are:

  • Hidden (e.g., elements with visibility turned off).

  • No longer in use (e.g., old buttons, images, or text boxes).

  • Redundant (e.g., duplicate elements or sections).


Delete Unnecessary Elements

Select any unnecessary elements and delete them. Be sure to check each page of your site, as unused elements can accumulate over time.



Tips for Cleaning Up Your WIX Website

Here are some additional tips to help you speed up your WIX website by removing unnecessary elements:


1. Audit Every Page

Go through each page of your site and review the Layers Panel. Look for hidden or unused elements that can be removed.


2. Simplify Your Design

Avoid overloading your pages with too many elements. Stick to a clean, minimalist design that prioritizes performance and usability.


3. Remove Unused Apps

If you’ve installed WIX apps that you no longer use, uninstall them. Apps can add extra scripts and code that slow down your site.


4. Check for Duplicate Content

Look for duplicate elements or sections that serve the same purpose. For example, if you have two call-to-action buttons that do the same thing, remove one.


By following these steps, you can improve the WIX site speed and create a faster, more efficient website.



6. Limit Animations

Animations can enhance your website’s visual appeal, but excessive use can slow down performance. WIX websites, in particular, can experience delays if too many animated elements are present on a page.


To speed up your WIX site, consider limiting animations to essential areas, such as call-to-action buttons or key sections that require emphasis.



Best Practices for WIX Page Speed Optimization


Reduce the Number of Animations

Use animations sparingly and avoid applying them to multiple elements on a single page.


Opt for Lightweight Effects

Choose simple animations like fades or slides instead of complex motion effects.


Limit Animation Duration

Keeping animations short ensures they load quickly and don’t interfere with overall performance.


Avoid Animating Large Images or Backgrounds

Heavy media files combined with animations can significantly impact load speed.


By optimizing how animations are used, you’ll improve WIX page speed optimization and create a smoother experience for visitors.


Web interface for adding custom code, featuring Page Booster WIX App, GTM, and Facebook Pixel, with toggles for essential and marketing.

7. Optimize Custom Code Placement

If your WIX website uses custom code—such as marketing pixels, Google Analytics 4 (GA4), or other third-party integrations—it’s crucial to optimize where this code is placed. Custom code, especially when added to the head of your webpage, can delay the loading of your site’s content.


In this section, we’ll explain why custom code placement matters and how to optimize it for WIX speed optimization.



Why Custom Code Placement Matters

Custom code is often necessary for tracking, analytics, or adding advanced functionality to your site. However, if not placed correctly, it can slow down your website.


Optimizing custom code placement is a simple yet powerful way to improve WIX speed. By ensuring non-essential code loads after the main content, you can reduce delays and create a faster, smoother experience for your visitors.


This is especially important for websites with multiple third-party integrations, as every script can impact performance.


Code placed in the <head> section of your webpage is prioritized by the browser. This means the browser will load the code before rendering the rest of the page, which can delay the display of your content.



Non-Essential Code Blocks Resources

If non-essential scripts (like tracking pixels or analytics) are placed in the head, they can block critical resources from loading, resulting in a slower user experience.


Poorly placed custom code can negatively affect metrics like Largest Contentful Paint (LCP) and First Contentful Paint (FCP), which are key factors in Google’s Core Web Vitals.


To optimize WIX speed, it’s important to strategically place your custom code.



How to Optimize Custom Code Placement

Here’s a step-by-step guide to ensure your custom code is placed for optimal performance:


1. Identify Essential vs. Non-Essential Code

Essential Code

Code that must load before the page content, such as critical CSS or JavaScript.


Non-Essential Code

Code that can load after the page content, such as tracking pixels, analytics, or third-party scripts.



2. Move Non-Essential Code to the Bottom of the Page

For non-essential code, move it to the footer or just before the closing </body> tag. This ensures the code loads after the main content, improving page speed. Here’s how to do it in WIX:

  1. Go to Settings > Advanced > Custom Code.

  2. Locate the non-essential code snippets (e.g., GA4, Facebook Pixel).

  3. Change the placement from “Head” to “Body - End” or “Body - Start.”



3. Use Asynchronous Loading for Scripts

For scripts that must remain in the head, use asynchronous loading to prevent them from blocking other resources. Add the async attribute to your script tags like this:


<script async src="your-script.js"></script>


This allows the script to load in the background while the rest of the page renders.


Text editor interface showing selected text with the "quick brown fox" pangram. Font dropdown menu displayed on the right.

8. Limit Custom Fonts

While custom fonts enhance branding and design, excessive font variations can negatively impact performance. WIX recommends using no more than 3-4 custom fonts per site to maintain a balance between aesthetics and speed.


Each additional font file adds extra requests, increasing load times and affecting user experience.



Best Practices to WIX Improve Site Speed with Fonts


Stick to 3 - 4 Custom Fonts

Limit font variations to headings, body text, and accents to reduce unnecessary load.


Use System Fonts When Possible

System fonts like Arial, Helvetica, or Times New Roman load faster since they don’t require additional downloads.


By reducing the number of custom fonts, you can WIX improve site speed, enhance user experience, and create a smoother browsing experience for visitors.



9. Site Speed Optimization Apps

When it comes to improving WIX loading speed, sometimes you need a little extra help. While WIX offers built-in tools and features to optimize your site, third-party apps can take your performance to the next level. One of the best apps for this purpose is Website Speedy.


In this section, we’ll explore how Website Speedy can help you boost WIX loading speed and why it’s a must-have tool for your optimization toolkit.


Wix speed tool ad with two smartphones showing PageSpeed scores. Red "Get Started Free" button, 5-star rating, and platform logos below.

What is Website Speedy?

Website Speedy is a powerful WIX app designed to improve your site’s performance by optimizing key elements like images, CSS, JavaScript, and more. It’s specifically built for WIX websites, making it easy to integrate and use without requiring technical expertise By using Website Speedy, you can improve WIX loading speed and create a better experience for your visitors. Whether you’re running a blog, an online store, or a portfolio site, faster load times can lead to higher engagement and better results.



How to Get Started with Website Speedy

  1. Go to the WIX App Market and search for Website Speedy.

  2. Click “Add to Site” to install the app.


The best part? Website Speedy is free to download! The free plan covers a limited number of website visitors per month. Once this limit is reached, the app will stop optimizing speed for new visitors until the monthly reset. For websites with higher traffic, premium plans are available.



Is Website Speedy the Secret to Improving WIX Site Speed?

Website Speedy can help improve your site speed, but for the best results, you still need to implement key WIX site speed optimization practices.


So, if you're looking for a shortcut to avoid optimizing images and other speed factors, keep in mind that Website Speedy alone isn’t a complete solution—but it’s a great tool to enhance your existing efforts.


Diagram showing "CMS Dynamic Pages Explained" with a central template page connecting to multiple dynamic pages. Includes text and AVANSTA logo.

10. CMS Dynamic Pages Fields

If your WIX website uses CMS (Content Management System) Dynamic Pages, you have a powerful tool for managing and displaying content. However, the types of fields you use in your CMS collections can impact your site’s performance.


By choosing simpler fields and optimizing their settings, you can improve WIX website speed and ensure your pages load quickly. In this section, we’ll explain how to make smart choices with CMS fields to boost performance.


CMS Dynamic Pages allow you to create reusable templates and dynamically display content from collections. However, the fields you use in these collections can affect how quickly your pages load.


Complex Fields Require More Resources

Fields like Rich Text or Gallery have additional features and customization options, which can increase the amount of data that needs to be processed and loaded.


Basic Fields Are Lighter

Simpler fields, such as Title or Text, require fewer resources and load faster.



How to Optimize CMS Fields for Speed

Here’s how to make smart choices with your CMS fields to ensure your site loads quickly:


Use Basic Fields Whenever Possible

Title and Text Fields

These are the simplest and fastest fields to load. Use them for headings, descriptions, or any content that doesn’t require advanced formatting.


Switch from Rich Text to Text

If you’re using a Rich Text field but only need plain text, switch to a basic Text field. Rich Text fields include formatting options (like bold, italics, and links) that add unnecessary overhead if not used.



Simplify Complex Fields

Limit Gallery Fields

If you’re using a Gallery field, ensure it only displays the necessary number of images. Avoid loading large galleries on a single page.


Use Dropdowns Instead of Custom Inputs

For fields with predefined options (like categories or tags), use a Dropdown field instead of a custom input field. This reduces the amount of data that needs to be processed.



Remove Unused Features

Review Field Settings

If you’re using a complex field but not utilizing all its features, adjust the settings to remove unnecessary options. For example, if you’re using a Rich Text field but only need basic text formatting, disable advanced features like embedded media or custom fonts.


Delete Unused Fields

If your CMS collection has fields that are no longer in use, delete them to reduce clutter and improve performance.



Optimizing your CMS fields is a simple yet effective way to improve WIX website speed. By choosing lighter fields and simplifying complex ones, you can reduce the amount of data that needs to be processed and loaded, resulting in faster page load times.


This is especially important for websites with dynamic content, as every field can impact performance.


A graphic explains subdomains with the text "What is a Subdomain?" and "www.shop.websitename.com." The background is dark with a red logo.

11. Sub Domains

If your WIX website is large and includes multiple functionalities—such as an online store, a blog, and a portfolio—it can become resource-heavy and slow to load.


One effective way to improve WIX page speed is by using subdomains to break up your site into smaller, more manageable sections. In this section, we’ll explain how subdomains work and how they can help you optimize your site’s performance.


Using subdomains can significantly improve WIX page speed for large websites. By splitting your site into subdomains, you distribute the load across multiple sections. This prevents any single section from becoming too resource-heavy and slowing down the entire site.


Smaller, more focused sections load faster than a single large website. For example, a blog subdomain will load quicker than a combined blog and store on the same domain.



What Are Subdomains?

Subdomains are extensions of your main domain that allow you to create separate sections of your website. For example:


Main Domain: www.yourwebsite.com


Subdomains:


Each subdomain functions as its own mini-website, with its own content and structure, while still being part of your main domain.



How to Set Up Subdomains on WIX

Setting up subdomains on WIX is straightforward. Here’s how to do it:


Access Your WIX Dashboard

Log in to your WIX account and go to the dashboard for your website.


Go to Domains

Click on Domains in the left-hand menu.


Add a Subdomain

Click Add a Subdomain and enter the name you want (e.g., blog or store).


By following these steps, you can improve WIX page speed and ensure your website performs at its best, no matter how large or complex it is.



12. Minimize Redirects

Redirects can be useful for directing visitors to the correct pages, but excessive redirects can slow down your WIX page load speed by creating unnecessary HTTP requests.


Each redirect adds extra loading time, forcing the browser to process multiple URLs before displaying the final page.


Eliminate Unnecessary Redirect Chains

If a page redirects to another page, which then redirects again, it creates a delay. Ensure each redirect leads directly to the final destination.


Update Internal Links

Instead of linking to a page that redirects, update your links to point directly to the final URL.


Use Canonical URLs for SEO

If duplicate pages exist, use canonical tags instead of redirects to consolidate SEO value without impacting WIX page load speed.


By reducing redirects, you can significantly improve WIX page load speed, enhance user experience, and ensure a smoother browsing experience for visitors.



Conclusion

Improving your website’s speed isn’t just about technical optimizations—it’s about creating a better experience for your visitors and building a stronger online presence for your business.


Throughout this guide, we’ve covered a variety of strategies to optimize WIX website speed, from compressing images and using SVG icons to leveraging subdomains and simplifying CMS fields. By implementing these tips, you can ensure your WIX site loads quickly, performs efficiently, and keeps your visitors engaged.


By following these steps, you can optimize the WIX website speed and create a faster, more efficient site that delivers a great user experience.


For more tips on building your business’s online presence, check out our guide on How to Build Your Business’s Online Presence.


As you work on optimizing your website for speed, consider taking a deeper look by using our complete website audit checklist to enhance your site's overall performance.


Don’t let a slow website hold your business back. Use the strategies in this guide to optimize WIX website speed and create a site that performs at its best. Whether you’re just starting out or looking to improve an existing site, every small change can make a big difference.





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