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Boost Your Website Traffic with Our SEO Website Design Services
At Avansta, we excel in Calgary SEO website design, crafting websites that not only look modern but also rank prominently on search engines for relevant searches. Our approach integrates website design with SEO, ensuring that your online presence attracts valuable traffic effortlessly.
SEO Helps You Get Discovered on Google
Being discovered by potential customers on Google is crucial, and that's where Search Engine Optimization (SEO) comes in. As a leading Calgary SEO website design company, we know that effective SEO isn’t just about creating a visually appealing site. It’s about making sure your website stands out from the competition and ranks well on Google for the search phrases your customers are using.
SEO Website Design
A Perfect Balance Between SEO & Web Design. Laying the Foundation for On-Page SEO & Technical SEO.
Our approach to SEO seamlessly integrates with our website design services, ensuring that your site not only looks modern but also ranks prominently on search engines like Google. After all, what good is a stunning website if nobody sees it?
By incorporating SEO into every aspect of our website design process, we ensure that your site is optimized for both On-Page SEO and Technical SEO. This comprehensive approach lays a solid foundation for your online presence, setting you up for success not just today, but for the long haul.
Our Approach to SEO is Simple
We're not just any Calgary web design company; we're a dedicated Calgary web design and SEO company. Our team understands that a beautiful website is only effective if it's seen by the right audience. That's why we prioritize both aesthetics and functionality, crafting websites that are as visually captivating as they are search engine friendly.
With Avansta, you're not just getting a website – you're getting a powerful website that propels your business forward in the digital landscape. Let us help you stand out and be found with our expert SEO website design services.
Why Invest in SEO?
Boost your online visibility and drive more website traffic.
By embracing SEO-friendly website design practices, your site is primed to ascend the SERP ladder, attracting more eyes and, consequently, more opportunities for conversions and sales. Think of SEO as a marathon, not a sprint – the efforts you put in today pay off exponentially over time, establishing your website's authority and credibility in the digital realm.
Increased Visibility
With SEO, your website doesn't just blend into the vast expanse of the internet – it stands out. Our SEO friendly website design ensures that your online presence shines brightly on search engine results pages, capturing the attention of users actively seeking what you have to offer.
Targeted Audience Reach
Say goodbye to casting a wide net and hoping for the best. With SEO, you have the power to target specific keywords and phrases that resonate with your audience. Our website design and SEO services enable you to connect with the right people at the right time, maximizing the impact of your online efforts.
Organic Traffic Growth
Tired of pouring money into paid advertising? With SEO, you can drive sustainable, organic traffic to your website without breaking the bank. By optimizing for search engines, you're laying the groundwork for consistent website visits, reducing your reliance on costly ad campaigns. It's a win-win for your budget and your bottom line.
Our
SEO
Approach
We offer Comprehensive On-Page SEO & Technical SEO in Every Website Design Service
SEO web design isn't just another additional - it's a foundation of our approach. When you choose our website design and SEO services, you're investing in a comprehensive strategy tailored to your business's unique needs and objectives.
We start by diving into your industry landscape, analyzing competitors and uncovering untapped keyword opportunities. Our SEO strategy isn't just a shot in the dark. It's fueled by data-driven insights, ensuring that every decision we make is rooted in analytics. From keyword selection to site structure, we leave no stone unturned in optimizing your website for maximum visibility and impact.
We Find Keywords Your Customers are Searching on Google
Our SEO website design Calgary services are fuelled by strategic keyword research aimed at uncovering the search terms your customers are typing into Google. Our process begins by identifying the user intent behind your target audience's searches.
We zero in on transactional keywords—terms that signal a user's readiness to take action. These keywords pack a punch, indicating high intent and a strong likelihood of conversion. By aligning your website with these valuable queries, we position you for success, driving meaningful interactions and sales.
01.
On-Page SEO
Content Optimization
We elevate your website's content to ensure it's not just informative but also valuable and engaging for your target audience. We implement EEAT—an SEO concept emphasizing expertise, authoritativeness, and trustworthiness. Websites that embody EEAT are not only likely to rank well in search results but also establish credibility and trust with their audience.
Enhancing Clarity & Readability
As part of our comprehensive SEO web design services, we prioritize clarity and readability in your website's content. We use clear language, concise sentences, and formatting techniques such as subheadings and bullet points to enhance comprehension and retention.
By organizing your content logically with a clear hierarchy and descriptive headings, we improve scannability and ensure that visitors can easily navigate, scan, and digest the information.
Balancing SEO & User-Friendly Web Design Experience
Unlike other SEO companies in Calgary that focus solely on keyword stuffing, our approach strikes a delicate balance between SEO optimization and user-friendly web design. We understand that an effective website design seamlessly integrates both aspects, prioritizing user experience without sacrificing search engine visibility.
The Art of Technical Optimization is Essential Yet Overlooked
Let's face it—technical SEO may not be the most glamorous aspect of SEO, but it's undeniably important. Think of it as the foundation of your digital presence. Get it right, and you're set up for success. Get it wrong, and, well, let's just say it's not pretty.
Technical SEO revolves around fine-tuning the technical elements of your website to enhance its search engine visibility and performance. While on-page SEO focuses on content and keywords, technical SEO dives into the backend intricacies that impact how search engine crawlers interpret and index your site.
02.
Technical SEO
Ever felt like Google speaks a different language? Well, with schema markup, we're fluent in that dialect too. Schema Markup isn't just another tech buzzword—it's a powerful structured data mark-up that speaks directly to search engines, providing them with valuable context about your website's content.
By incorporating schema markup into your SEO web design strategy, we equip search engines with detailed information about your content, helping them better understand and interpret its context. The result? Enhanced search engine listings featuring rich snippets, knowledge panels, and other rich results provide users with additional information right on the search engine results pages (SERPs).
Schema Markups
We Speak Google's Language to get Better Results
Website Structure
A good website structure is like a map. It helps users find their way around and easily navigate to the information they need. Our approach to Calgary SEO website design prioritizes a hierarchical structure, ensuring that every webpage is easily accessible within a few clicks from the homepage.
Structure matters for SEO because it helps search engines understand the hierarchy and relevance of your content, making it easier to index and rank your pages. A well-organized site enhances user experience by enabling intuitive navigation, which can lead to lower bounce rates and higher engagement, while also ensuring that key pages are effectively crawled and ranked higher in search results.
Improved Click-Through Rates
Schema markup not only enhances visibility but also improves user experience. By displaying richer, more relevant information directly in search results, we make it easier for users to find what they need quickly, leading to higher click-through rates.
Enhanced Search Visibility
Schema markup helps search engines understand the context and structure of your content, which can lead to enhanced search results features such as rich snippets, knowledge panels, and enhanced listings. This increased visibility can improve click-through rates and attract more qualified traffic to your website.
Hierarchical Website Design for Optimal Search Visibility
By organizing content into categories and subcategories, we create a tree-like hierarchy that promotes easy navigation and ensures that users and search engine bots alike can find what they're looking for. With clear navigation menus, SEO-optimized URL structures, and strategic internal linking, we lay the groundwork for better visibility and rankings in search engine results pages (SERPs).
So, whether your users are browsing on desktop or mobile, our hierarchy website structure ensures that they can effortlessly navigate through your site and discover the content that matters most. And with our commitment to SEO in Web Design, you can trust that every aspect of your website is optimized for success.
Additional Technical SEO Practices
Our Calgary SEO web design services encompass a range of technical optimizations. By prioritizing these technical aspects, businesses can supercharge their website's performance, improve user experience, and soar to new heights in search engine rankings. At the end of the day, technical SEO may be a bit of a sleeper, but its impact on your online success is anything but boring.
Site Speed Optimization
We optimize site speed by optimizing visual media, compressing images and videos, and streamlining complex designs and animations. We implement lazy loading to ensure content loads only when visible and utilize a global Content Delivery Network (CDN) to deliver content swiftly from multiple servers.
Mobile-Friendly Website
We prioritize creating mobile-friendly websites by implementing a mobile-first design strategy, ensuring that your site looks and functions flawlessly on all devices. We focus on user-friendly navigation to enhance the browsing experience and apply mobile design techniques that make interacting with your site seamless and intuitive.
For more details on how we optimize mobile experiences, explore our mobile-friendly design solutions.
78% of Local Mobile Searches Result in Offline Purchases
We go the extra mile to optimize your website for local search queries, ensuring that your business stands out to potential customers in your geographic area. With over 90% of customers using their smartphones for local searches, optimizing for local SEO can significantly boost foot traffic to your business.
As part of our local SEO strategy, we deploy a range of tactics tailored to enhance your local presence. This includes identifying and incorporating local keywords specific to your area, creating geo-targeted content that resonates with local audiences, and optimizing your Google Business Profile (GBP) for maximum visibility.
03.
Local SEO
Google Business Profile (formerly Google My Business) isn't just another tool—it's a game-changer for local businesses. This free platform provided by Google empowers businesses to take control of their online presence across key Google services like search and maps.
With Google Business Profile, you can create and manage your online listing, ensuring that crucial information such as your business name, address, phone number (NAP), website URL, business hours, and categories are accurately represented. These details appear prominently in Google search results and maps, providing potential customers with essential information at their fingertips.
Google Business Profile Setup & Optimization
Increase Visibility and Credibility in Local Search Results
Local Landing Pages are essential if you are a local business operating in multiple locations or provide services in multiple locations. This is ideal to enhance your visibility and reach within specific cities or neighbourhoods.
Each local landing page focuses on a specific location where your business offers services or products. These pages are optimized for location-specific keywords. This helps the page rank better in local searches and increases the chance of attracting visitors looking for services in that area. The content on the page, including text, images, and testimonials, is tailored to the local audience.
Local landing pages are a core part of local SEO strategies. They help your business appear in local search engine results and location-based searches, driving more traffic and leads from nearby customers.
Local Landing Pages
Attract Local Traffic and Convert Customers in Targeted Regions
Mobile SEO is the Future of Search Engine Marketing
We recognize that the future of search engine marketing lies in mobile optimization. That's why we prioritize Mobile SEO, ensuring that your website delivers an exceptional user experience across all devices, especially on mobile.
Our web design services Calgary team adopts a mobile-first responsive approach, designing your website to shine on small screens. From touch-based interactions to responsive design elements, we optimize every aspect to guarantee seamless access to your content on mobile devices. With easy-to-read text and simplified navigation, your users can navigate your site effortlessly, regardless of the device they're using.
Mobile SEO
Additional Mobile SEO Practices
By focusing on these additional mobile SEO strategies, we ensure that your site not only performs well on mobile devices but also captures local traffic effectively. Although these practices may seem nuanced, their influence on your site's performance and search rankings is profound, setting you apart in the competitive mobile landscape.
Mobile-Friendly Navigation
Navigating your website should be a breeze, even on the smallest of screens. That's why we implement clear navigation structures optimized for touch gestures.
Our use of hamburger menus conserves screen space without sacrificing functionality, ensuring a clutter-free browsing experience. Whether your users are browsing in portrait or landscape mode, our mobile-friendly navigation adapts flawlessly, providing a consistent journey throughout your website.
Local Mobile Keywords
Mobile users have unique search habits, often favouring shorter, more action-oriented queries. Our mobile SEO strategy targets these mobile-centric keywords, including location-specific terms like "near me" or city names.
With an emphasis on high-intent actions such as making a purchase or finding directions, we ensure that your website is optimized to capture mobile users' attention and drive meaningful interactions.
Frequently Asked Questions (FAQ)
What Can We
Help You With?
Do you have questions about SEO-friendly design? We’re here to help! Whether you're wondering how SEO impacts your website design, which techniques are implemented, or how to optimize for local search, our FAQ section provides clear answers to your most common inquiries. If you can’t find what you’re looking for, please feel free to reach out to our team directly.
SEO-friendly design is to create a website optimized for search engines like Google while ensuring that user experience remains a top priority.
Many SEO companies focus on stuffing keywords throughout a website's content. Although this can expose the site to more search phrases, it often leads to a poor user experience, making it less likely for visitors to take the desired actions on your site.
Conversely, some web design companies neglect SEO entirely, resulting in visually stunning websites that fail to attract organic traffic.
At Avansta, we prioritize both user-friendly design and SEO optimization. We achieve this through several key strategies:
Clean & Organized Website Structure
An SEO-friendly design features a well-structured layout that is user-friendly for both visitors and search engines. This includes clear navigation menus, organized content, and a framework that allows for new pages centered around specific keyword phrases.
Responsive & Mobile Design
Google now prioritizes indexing mobile versions of websites over their desktop counterparts. If your site isn’t mobile-friendly, you risk being penalized in search rankings. Given that most web traffic comes from mobile devices, having a responsive design is crucial. Our web design and SEO agency ensures that all websites we create seamlessly adapt to any screen size.
Explore our responsive design and mobile optimization services.
Optimized Content
Content is a vital element of any SEO-optimized website. This includes structuring pages with SEO in mind, using relevant keywords naturally within the text, optimizing headers and sub headers, and incorporating multimedia elements like images and videos. There are various additional elements we can optimize to enhance SEO while maintaining a user-friendly design.SEO is important for your website for several reasons.
Organic User Acquisition
SEO is the primary method for attracting new users to your website organically through search engines like Google. By optimizing your website for SEO, we ensure it ranks for relevant search phrases associated with your business, products, and services. This strategy helps increase your brand's visibility online.
Targeted Traffic
One of the significant advantages of SEO is its ability to target specific keywords and phrases relevant to your business. This means you can attract users who are actively searching for your products or services. This targeted traffic is more likely to convert into leads or sales.
Credibility & Trust
When your website appears on the first page of search results, users often perceive it as more credible and trustworthy. This perception can give you a competitive edge over businesses that neglect SEO.
Website design significantly impacts SEO as it determines how search engines crawl, index, and rank a site. Search engines prioritize websites that offer relevant answers to user queries while providing a user-friendly experience.
If users can easily navigate your website and find the information they seek, it signals to Google that your site is well-designed. This can lead to higher engagement metrics, lower bounce rates, and longer session durations.
The challenge lies in striking a balance between website design and SEO. It’s common for either aspect to overshadow the other, so it's crucial to incorporate design elements that are SEO-friendly while also allowing for natural optimization without over-relying on SEO techniques.
An effective website optimized for both SEO and user-friendliness features well-organized content, including clear headings, bullet points, and relevant images that enhance readability. This approach not only encourages users to stay longer on your site but also helps search engines understand the context and relevance of your information.
We implement several SEO techniques in our website design to improve your website's visibility in search engine results.
Keyword Research
Keyword research is fundamental to effective SEO. This process involves identifying the keyword phrases your customers are searching for that relate to your business, products, or services.
By naturally incorporating these keywords into your website's content, headings, and meta tags, we ensure that your site ranks for relevant search queries. We also align keyword research with your website structure, providing opportunities to create and optimize new pages for targeted search terms.
On-Page SEO
After identifying the necessary keywords, we optimize each webpage for On-Page SEO. This includes incorporating keywords throughout the website's content, title tags, meta descriptions, header tags, images, and more.
On-Page SEO ensures that each webpage prioritizes content hierarchy. This means that if a user lands on a page, they can easily educate themselves about your business, understand what makes you unique, and take the desired action.
Technical SEO
Technical SEO focuses on the backend aspects of a website that influence its crawlability and performance. We create a clean and user-friendly website structure to facilitate easy navigation for both users and search engines.
Additionally, we implement schema markup to better communicate your website's content to search engines. We also ensure your site is responsive and mobile-friendly, providing an excellent user experience on any device. Finally, we optimize your website for speed to ensure quick loading times.
The cost of optimizing a website for SEO can vary significantly based on several factors, including the website's size, complexity, and the specific scope of SEO services required.
Website Size and Complexity
Larger websites with extensive pages and complex structures typically require more extensive SEO work, leading to higher costs. For example, a website with hundreds of pages may need more comprehensive keyword research and on-page optimization compared to a smaller site.
One-Time Fees for On-Page and Technical SEO
On-page SEO and technical SEO are generally considered one-time fees, ranging from $1,000 to $5,000. This pricing includes essential services such as keyword research, on-page optimization, technical optimization,improvements to website structure, mobile SEO, and local SEO strategies.
At Avansta, these SEO services are included in all our website packages, ensuring a solid foundation for your online presence.
Ongoing SEO Management
Ongoing SEO management, particularly off-page activities like backlink building and blog content marketing, typically costs between $500 and $5,000 per month.
While we prioritize on-page SEO and technical SEO during the initial design and optimization process, we strongly advise our clients to continue their SEO efforts with a robust backlink-building strategy and regular blog content updates. These ongoing efforts are vital for sustaining long-term success and improving search engine rankings.
Yes, the size of your website can significantly impact SEO in several ways.
Opportunities for Content
Larger websites with more pages provide opportunities for additional content, which can be beneficial for SEO. Each page can target specific keyword phrases related to your industry, products, or services, helping to attract more organic traffic.
Challenges for Indexing and Crawling
However, larger websites can present challenges for search engines regarding indexing and crawling. If a site has hundreds of thousands of pages, ensuring all of them are properly indexed can be difficult. A well-structured sitemap and an effective internal linking strategy can help search engines discover and index all pages more efficiently.
Impact on Load Speed
Larger websites may impact load speed, which can negatively affect user experience. While this isn’t directly tied to SEO, slower load times can lead to lower conversion rates, ultimately impacting your site's performance.
Maintenance and Updates
A larger website also requires more maintenance and regular updates. Monitoring all the webpages to ensure they are properly optimized for SEO can be time-consuming. It's easy for larger websites to neglect SEO, which can lead to broken links, outdated content, or technical issues that may harm your rankings.
We recommend starting with a small or medium-sized website and focusing on quality content and a clean structure. As your business grows, your website can expand as long as you take the necessary steps to ensure all pages are optimized for SEO.
Yes, we can optimize your website for local searches if you choose one of our local website packages. Optimizing for local searches involves additional steps and techniques, which is why we offer it as a separate package alongside our regular website options.
For local searches, we will incorporate local keywords throughout your website’s content, meta tags, and headings, specifically targeting geographic areas relevant to your business.
This process also includes creating local landing pages with location-based content designed to target specific neighborhoods, cities, or regions.
Finally, we can assist you in setting up and optimizing your Google Business Profile, an essential component of local SEO and recognized as one of the most important elements for improving your online visibility.
We currently don't offer ongoing SEO support after your website launch. However, we are planning to introduce ongoing SEO services as part of our digital marketing solutions soon. When we launch our ongoing SEO services, they will cover essential areas like backlink building, blog content marketing, and SEO topic clusters.
For now, our main focus is setting a strong SEO foundation through our website packages, which include on-page SEO and technical optimization.
If you're interested in being among the first to benefit from these services, let your Avansta consultant know, and we'll add you to our waitlist.
We seamlessly integrate carefully selected keywords into on-page elements, including title tags, meta descriptions, body copy, HTML tags, and URLs.
Our focus is on your primary keyword—the term we've identified through in-depth keyword research as the most valuable for your page's success. Our SEO web design Calgary services extend beyond mere optimization.
We craft your website's structure with a strategic eye, ensuring ample space for BOFU (Bottom of the Funnel) pages—pages tailored to users primed for conversion. By focusing on conversion-optimized elements such as optimized page layout, compelling CTAs, persuasive copy, social proof, and clear value proposition, we maximize your conversion potential.
Understand that selecting the right keywords is just the beginning. That's why we meticulously choose a primary keyword for each webpage, ensuring targeted optimization. But we don't limit ourselves to just one keyword—we incorporate variations of the primary keyword to broaden your website's reach and capture a diverse range of search queries.
Additionally, we leverage a diverse set of secondary keywords, long-tail keywords, and LSI (Latent Semantic Indexing) keywords to provide search engines with rich context about your website, further enhancing its relevance and visibility in search results.
Keyword Research
Selecting the Right Keywords is the Beginning of any On-Page SEO Process
